Canberra Company – Premiere Restaurant Consultants

Restaurant Marketing Services

Restaurants, there are many different types, styles and cuisines of restaurants.

  1. Fine Dining
  2. Hotel food
  3. Casual Dining
  4. Contemporary Casual
  5. Family Style
  6. Fast Casual
  7. Fast Food
  8. Cafe
  9. Buffet
  10. Food Trucks and Concession Stands, Carts
  11. Pop Up Restaurants
  12. Ghost restaurants

A restaurant the word has a French origin. Restaurants have a lot of slang or lingo words that describe the same thing. I can be an eatery, bakery, cafeteria, pizza joint, hamburger stand, ptomaine palace, watering hole, grill, hot dog shop.

In the 18th century public restaurants first appeared. Sitting down in a public restaurant specifically for a meal, with a waiter and a fixed menu is a relatively recent concept.

Whatever you call it we regard it as a business that prepares and serves food, drinks, deserts to customers while in pursuit of a profit.

Meals are generally served and eaten on the premises but many restaurants also offer, drive-thru window service, take out, catering, food delivery. Restaurants vary greatly in size, appearance, offerings and emphasis. These businesses compete for customers whom they target and serve. Restaurants have a wide variety of service and cuisine, the price range spans from cheap to very expensive. Price depends on the desired targeted customer.

Some restaurants are owned by individuals, investors, corporations, private equity firms. Schools, hospitals, entertainment facilities, golf courses also offer restaurants open to the public.

In North America most mid to high range restaurants serve alcoholic drinks such as whisky, wine and beer. Some restaurants serve all the major meals, such as breakfast, lunch and dinner. Based on location and desired customer a restaurant may serve breakfast, lunch and not dinner. Some restaurants are open for dinner only. This becomes the owner’s decision

There are approximately 218,000 full-service restaurants in the United States. The New York Times reported there are 620,000 eating and drinking places in the United States. The restaurant industry is an 800 billion dollar industry, employing 15.2 million employees.

One in four restaurants go out of business within one year.

Six in ten go out of business within 3 years.

One’s interest, desire, familiarity, business experience, restaurant experience the sharing of grandma’s recipes cause people to go into the restaurant business.

Because these people do not pay attention to the trends, the numbers, management skills. Because they do not know these things then losses occur and out of business you go! If one paid attention to detail and hired consultants and coaches they would know what is expected of them and they could learn how to stay in business.

You cannot open a restaurant serve average food and survive. There is a principle of serving delicious food using fresh ingredients, having waitstaff that knows how to deliver top notch service, then you have to attract a large volume of people and then convince them into coming back, often.

If you do not know the formulas and numbers that you have to achieve you will become lost and then out of business you go. There are over 100 variables that you have to get right to open and keep open a successful restaurant.

Management of a restaurant can be tricky. We are surprised how many people consider themselves good managers of their restaurant. When we speak to them, we are quick to spot that they don’t have a clue of what to do or how to do it. The management of a restaurant is a science that must be learned. Most restaurateurs are too busy to learn restaurant management skills and principles.

In the past banks, investment groups, venture capital firms and private equity firms required the restaurant owner to show proof of hiring an outside restaurant consulting firm to coach, watch and help train management in how to run and manage their business. Now the banks and private equity firms are hiring consultants to report to them how things are going with the restaurants they have loaned to or invested in.

Restaurant Guides You Should Be Aware OF

Zagat                                                 Open Table

Yelp                                                  Urban Spoon

Trip Advisor                                              Bing

Four Square                                                Google

Michelin                                            AAA

Forbes Travel Guide


At Canberra Company, we know the formulas, the numbers, the management skills and principles that you must know to run your restaurant business profitably. We know why business in the past failed and how to avoid the pitfalls.

We can help freshen your business to regain market share or revamp your business to bring it in step with modern times. We work with international chains, regional concepts, restaurants that want to grow bigger. We are experts in multi-unit restaurant operations. If your shareholders are complaining, your franchisees have circled the building your store sales are in decline then its time to call Canberra Company.  If you want to grow, expand, create new concepts then give us a call we are happy to provide input and information.


Don’t delay, call us TODAY! 805-962-1040

Canberra Company – Premiere Management Consultants


Sample of the top small U.S. restaurant chains with 10 to 50 locations are:

  • Eddie V’s Prime Seafood
  • Seasons 52
  • Houston’s
  • Ocean Prime
  • J. Alexander’s
  • Fogo de Chão
  • Pappadeaux Seafood Kitchen
  • Half Shell Oyster House
  • Biaggi’s Ristorante Italiano
  • Maggiano’s Little Italy

Sample of the top 10 medium chains, with 51 to 100 locations, are:

  • The Capital Grille
  • Fleming’s Prime Steakhouse & Wine Bar
  • Texas de Brazil
  • Yard House
  • BRIO Tuscan Grille
  • Portillo’s
  • Morton’s The Steakhouse
  • The Melting Pot
  • Sweet Tomatoes
  • Another buy online steroid Broken Egg Cafe

Sample of the top 10 large U.S. chains with more than 101 locations are:

  • Ruth’s Chris Steak House
  • The Cheesecake Factory
  • Bonefish Grill
  • Texas Roadhouse
  • Mellow Mushroom
  • In-N-Out Burger
  • First Watch The Daytime Cafe
  • Jason’s Deli
  • Corner Bakery Cafe
  • Blaze Pizza